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Data science led marketing play achieves trading momentum

A strong finish to 2016 is set to see market research agency BrainJuicer’s (BJU:AIM) full year performance come in well ahead of expectations. Gross profit is anticipated up 27% on US progress and the start of a recovery in Continental Europe. Higher margin Advertising Testing and Brand Tracking services are increasing in the business mix and with tight control exercised over costs, pre-tax profit is seen 37% higher at £6.2m year-on-year.

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