About us

“ We’re here to make things easier for you

Sometimes tackling your investments can seem like a real headache. All those forms to fill in, all that jargon to wade through, all those decisions to make... it really can be time consuming.

That’s why we strive to do one thing here at AJ Bell - to make investing as easy as possible for you.

We do that by:

  1. Continually making sure our products and services are among the best available. We want them to work as hard as possible for you in the markets, without you paying through the nose for the privilege.
  2. Using as little industry jargon as possible. When we contact you, we will talk to you like a normal person, not like a corporate robot. We’ll explain things as clearly and as plainly as possible at every stage of every process, so you know exactly what’s going on.
  3. Putting your best interests at heart – always. We don’t promise you the earth and will never try and sell you something you don’t need. That’s not what we’re about. We want you to stay with us and make the most from your investments at every stage of your life, and we’ll only do that by being honest and upfront with you.

“ And this approach seems to be working

AJ Bell is now one of the UK’s largest online investment platforms. We are privately owned with the three major shareholders being Andy Bell, Invesco Perpetual and Woodford Funds. We are one of the financially strongest investment platforms and currently have more than £39.8 billion in assets under administration.

“ So your money is in good hands

We’ve succeeded by staying true to our beliefs, by understanding your needs as a DIY investor and by providing award-winning accounts, backed up with excellent service at a low cost.

“ Whatever stage you’re at, we’re sure we can help you manage your money and your future

If you're a total novice and aren't sure where to start, our investment ideas area can help.

Or if you’re someone who already has investments and knows what they’re after, we have a whole range of award-winning services and products that are straightforward to set up, easy to use and excellent value.  Plus we’ve teamed up with Shares magazine to give you new investment ideas every week.

So please, take a look around and see what we can do for you. We are genuinely here to help.

And if you need anything further, please don’t hesitate to call us on 0345 54 32 600.  We’ll be delighted to hear from you.

Warmest regards,

Andy Bell BSc. FIA
Chief Executive