About us

AJ Bell is one of the UK’s largest providers of online investment platforms and stockbroker services. With more than 131,100 customers and assets under administration exceeding £28 billion, we succeed by providing award-winning investment products, backed up with excellent service and online functionality at a low cost.

The AJ Bell Youinvest service was launched in 2000 as ‘Sippdeal’ and was the first online SIPP provider. Since then our service has grown to include ISA, Junior ISA and Dealing accounts. In 2013 we changed our name to AJ Bell Youinvest to reflect the wide range of accounts and services that we offer.

Leading our chosen markets

Our aim is to lead our markets through providing our customers with a ground breaking choice of control, investment choice, low cost delivery and online content and functionality. AJ Bell Youinvest does not provide financial or investment advice - we operate exclusively on an execution-only basis.

Multi-award-winning services

By striving to exceed the high expectations of our customers, we have built up a strong reputation across the financial services industry. The quality of our service delivery and products is evidenced by the many prestigious industry awards that we have won. Recognising service and product excellence, many of these awards are based on the votes of customers.

Professional and financially secure

AJ Bell is built on strong foundations. The depth of knowledge within the company can be traced to its background as an actuarial consultancy, specialising in the provision of SIPP administration and stockbroking services. A member of the London Stock Exchange, AJ Bell is a profitable company with no debt, and is privately owned by its management team and institutional investors.