About us

We’re one of the UK’s largest and best regarded investment platforms.

Over 499,000 customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

From our offices in Manchester, London and Bristol, we offer an award-winning range of solutions that cater for everyone from professional advisers to DIY investors who are just getting started.

imageAJ Bell Group

Visit our corporate pages to find out about careers with us, our latest ad campaign, market insights, investor relations hub and our management.

Our products

For DIY investors:

imageWe’ll help you get investing

For over 25 years, AJ Bell has been providing award-winning products and services to make investing easy and affordable.

imageLow-cost. Little-effort.

Ease into investing from as little as £25 a month with AJ Bell Dodl - your easy-to-use, no-nonsense investment app.

For Advisers and their clients:

imageA platform you and your clients can rely on

AJ Bell Investcentre is an award-winning platform, offering advisers and their clients great service, easy-to-use functionality and a comprehensive investment range at competitive prices.

imageA smarter investment platform

Launching in 2023, Touch by AJ Bell will help advisers to streamline their businesses with investment solutions delivered and managed digitally on their clients’ smartphones.

Why invest with AJ Bell?

We’re on a mission to make you feel good, investing.

We aim to make the whole process of investing as easy as possible. That means providing access to products that are matched to your needs, ensuring that our staff are among the best in the business and our website is intuitive and easy to use. It’s an approach that wins us prestigious industry awards year after year.

Learn about our feel good investing campaign

We offer real choice

Whether you use a financial adviser, or manage your investments yourself, we offer a range of products to help you hit your financial goals. You can read more about our products and services here.

We keep our charges low

By keeping our costs as low as possible, we aim to help you make your money work even harder.

We’re here for the long haul

We've been winning awards and recommendations since we were called AJ Bell Youinvest, and nothing has changed since we simplified our name to AJ Bell. The company is built on a strong set of guiding principles that have seen us grow from a small actuarial consultancy to become one of the largest investment platforms in the UK and a FTSE 250 company. As a profitable, well-capitalised business, we are well-placed to build on this success, and to continue serving the needs of our customers for many decades to come.

We'll help you get investing

For over 25 years, AJ Bell has made investing simple and affordable. We’re a 5x Which? Recommended Provider, with an award-winning range of accounts.

Learn more about us

AJ Bell Which

Can we help?

If you’d like more information about AJ Bell’s accounts and services, get in touch with our friendly customer services team - we’re here to help.