Investment options

Choose from a wide range of investments including shares, funds, investment trusts and ETFs

We offer a wide range of investments including shares, funds, investment trusts and ETFs (exchange traded funds) to help you build your portfolio.

It is easy to buy and sell most investments online and hold them in a Self-Invested Personal Pension (SIPP), Stocks and shares ISA, Lifetime ISA or Dealing account. The charges for dealing start from just £1.50 and you will never pay more than £9.95 for an online deal.

You can find out about each type of investment and how to buy them by clicking below.

Types of investment

Investing in funds

Funds allow you to cost-effectively build a diversified portfolio across geographic markets, industry sectors or asset classes. We've more than 2,000 funds you can choose from. Want to narrow down your options? You can try our AJ Bell Favourite funds list, or leave the hard work to us with one of our AJ Bell funds.

More on funds

Investing in investment trusts

Choose from over 450 investment trusts for a low-cost way to diversify your portfolio and to aid your research, we’ve created an Investment trust select list.

More on investment trusts

Investing in shares

There are hundreds of listed companies on the London Stock Exchange and AIM for you to invest in. You can also deal in 24 international markets, including the US, Canada and major European markets.

More on shares

More on overseas shares

Investing in exchange traded funds

Choose from a range of ETFs which track your choice of index or benchmark. Our recommended ETFs are included in our Favourite funds list.

More on exchange traded funds

You can also deal in:
  • Government bonds, corporate bonds and permanent interest bearing shares (PIBS) These can be bought and sold by calling our dealing services team on 0345 54 32 600. The dealing charge for these investments is £9.95.

  • Warrants and covered warrants When dealing in warrants and covered warrants for the first time, you'll need to complete an online test about your understanding, experience and knowledge. You're not able to hold warrants and covered warrants in ISAs.

  • Exchange traded commodities ETCs are like ETFs, but they track a commodity rather than an index. They are widely available to be bought and sold online.

Which investments you choose will depend on your personal investment strategy, goals and appetite for risk. You can find out more about the different risks involved in different investments on our investment risks page.

Choose the right account for you and start investing today


Put your pension pot in your own hands with our award-winning self-invested personal pension.

Stock & shares ISA

Invest £20,000 this tax year into our tax-efficient ISA, and access your money when you want it.

Dealing account

Our Dealing account is low cost and unlimited. Invest as much as you want, whenever you want.

Lifetime ISA

Invest up to £4,000 per year in our Lifetime ISA and get a government bonus of up to £1,000.

Accounts for children

Build a nest egg for your children with our Junior ISA, Junior SIPP and Dealing accounts for children.

Why invest with us?
  • Low cost dealing from £1.50 and never pay more than £9.95 per online deal

  • Deal online and on the go with our free mobile app

  • Regular investment service allows you to save from as little as £25 per month

  • FREE subscription to Shares magazine if your balance is £4,000 or more

  • Frequent dealing rate of just £4.95

  • Dividend reinvestment available across a range of shares, investment trusts and ETFs

We make investing easier

For nearly twenty years, AJ Bell Youinvest has helped people invest in the life they want to live. We’re part of AJ Bell, one of the largest investment platforms in the UK, with £68.7 billion in assets under administration.

Our awards

We're a Which? Recommended Provider four years running – in 2019, 2020, 2021 and 2022. In 2022, we were also proud to have won Best Overall Investment Platform at the Investment Awards 2022.

View all our awards

What our customers say about us

We’re here to make things easier for you

Sometimes tackling your investments can seem like a real headache. That’s why we strive to do one thing here at AJ Bell Youinvest – to make investing as easy as possible for you.

AJ Bell is now one the UK's largest online investment platforms, with £68.7 billion in assets under administration.

We’ve succeeded by staying true to our beliefs, by understanding your needs as a DIY investor and by providing award-winning accounts, backed up with excellent service at a low cost.

Regulated by the Financial Conduct Authority, we take your security as seriously as you do, and have comprehensive measures in place to keep you and your money safe. You can find out more by visiting our security centre.

So whatever stage you’re at, we’re sure we can help you manage your money and your future.

Read more about us