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Recovering retailer practices ‘waste not, want not’

Recovering grocer WM Morrison Supermarkets (MRW) is now selling over 500 tonnes of ‘wonky veg’ on average each week to half a million-plus customers across stores and online.

This is in response to a growing consumer clamour for mis-shaped or out of specification produce, which Morrisons processes then sells to customers at a cheaper price.

Two carrots that have grown and twisted together into one shape. The carrots have facial expressions and appear to be embracing each other.

Doing its bit for corporate responsibility, the supermarket’s strong full year results (9 Mar) revealed pre-tax profit of £337m, the first year of growth since 2011/12 and like-for-like sales positive in all four quarters.

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