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The company says it will use the money to open gaming arenas in various locations
Thursday 15 Feb 2018 Author: Lisa-Marie Janes

Video games seller Game Digital (GMD) now has access to up to £55m to fund the roll-out of its physical gaming arenas and develop its BELONG competitive gaming and e-sports experience, courtesy of Sports Direct (SPD).

Game Digital plans to launch arenas or concessions in select branches of Sports Direct, which acquired a 50% interest in the intellectual property of BELONG for £3.2m. The sportswear retailer will also benefit from 50% of profits from associated venues.

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