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Game digital secures up to £55m support for e-Sports tie-up with Sports Direct
Video games seller Game Digital (GMD) now has access to up to £55m to fund the roll-out of its physical gaming arenas and develop its BELONG competitive gaming and e-sports experience, courtesy of Sports Direct (SPD).
Game Digital plans to launch arenas or concessions in select branches of Sports Direct, which acquired a 50% interest in the intellectual property of BELONG for £3.2m. The sportswear retailer will also benefit from 50% of profits from associated venues.