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Scottish soft drinks giant is well-placed ahead of the UK sugar tax

Scotland-based soft drinks maker A.G. Barr (BAG) says it now expects up to 99% of its own portfolio will be exempt from the UK sugar tax, up from previous guidance of 90% and leaving a meagre 1% of the portfolio exposed to the levy. The IRN-BRU, Rubicon and Strathmore Water brand owner’s innovation and reformulation programme has proved so successful that almost all of its own portfolio will contain less than 5g of total sugars per 100ml before the soft drinks sugar tax is implemented in April. This news accompanied a positive trading statement from A.G. Barr, flagging 7.5% sales growth to around £277m for the year to 27 January 2018, outperforming the UK soft drinks market.

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