Ten Lifestyle is a fascinating new AIM addition

Investors have the opportunity to profit from the lifestyles of the rich and famous after Ten Lifestyle (TENG:AIM) completed its AIM flotation.

London-based Ten, which was founded in 1998, is a technology-led personal concierge service. Clients get exclusive offers, restaurant recommendations, entertainment ideas, travel guides and more.

For example, an executive might fly into London for a short business visit but hope to catch a play at the theatre and a meal at a top restaurant. If the tickets are sold out and the restaurant is fully booked Ten can set its experts on the case, typically finding a solution. It can also provide a chauffeur-driven limo if required.

Ten’s service is often offered as a loyalty perk to the best customers of some businesses, typically by private banks and premium credit card companies. They pay fees to Ten, although private individuals can sign up for a £300 monthly fee.

Ten plans to expand its market beyond financial services with many luxury brands; top automotive firms, exclusive hotels and apartments, or jewellery and fashion designers, for example.

Ten raised around £26m at 134p per share after some founder investors and management sold parts of their stakes. Management retain roughly 25% of the stock, with 26.9% in public hands. The share price has subsequently risen to 143.5p.

The company reported £34.9m of revenue for the year to 31 August 2017 and a £2.2m pre-tax loss due to growth investment. Shares understands that further pre-tax losses are likely in 2018, before moving into profit in 2019. (SF)

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