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Memory foam mattress business is ‘waking up a sleepy market’

Premium memory foam mattress business Eve Sleep (EVE:AIM) has shrugged off faltering UK consumer confidence to report (29 Nov) continued positive sales momentum in the second half of 2017. Current marketing initiatives are proving successful at driving sales and raising brand awareness, says the company. In a note headed ‘Waking up a sleepy market’, Berenberg has initiated coverage with a ‘buy’ rating and 140p price target. (JC)

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