How to pick the best funds

The simple way to sort through thousands of products to create your perfect portfolio
Thursday 14 Sep 2017 Author: Daniel Coatsworth

Saving money either as a lump sum or on a regular basis is an excellent first step towards having a healthy and wealthy time in later life. The second step is choosing where to put your money.

This task isn’t always straightforward as there are more than 2,000 individual companies on the London Stock Exchange and more than 3,000 unit trust and Oeic (open-ended investment company) funds available to UK investors alone.

Add in hundreds, if not thousands, of investment trusts and exchange-traded funds and you’re drowning in investment options.

To help you navigate this busy landscape, we will now explain how to pick actively-managed funds, focusing purely on unit trusts and Oeics.

You will learn how to filter the wide range of funds and find the products that match your investment requirements.

Our guide will explain which details are most important when reading fund documents and the vital bits of information which many investors neglect to obtain when researching products.


Picking funds is easier than you might think. It requires a systematic approach and a short amount of time for in-depth research once you’ve built a short list of products that meet your needs.

You should always start by writing down your investment goal and time horizon for achieving that goal; i.e. why you want to invest, how much you want to make and when you will need to access that money.main2

For example, let’s say you are a 40 year old who wants to build up an investment portfolio that will pay for your child’s university education in 10 years’ time; you might alternatively be a 50 year old who wants to have a decent sized ISA in 15 years’ time to bolster a workplace pension.

You then need to establish your appetite for risk. For example, it’s no good buying a fund with high risk assets like biotech firms or miners if you have to rely on that money in five years’ time to pay certain bills. Those types of businesses can generate high returns – but they can also experience large losses if drug trials fail or commodity prices are weak, for example.



In contrast, buying a very low risk fund may not be appropriate if you need to make 12%+ annual returns in order to hit your investment goal. You need to find a balance between taking on enough risk to generate the desired returns and not being too bold so as to risk losing a large chunk of your money.

Importantly, you may need to rethink your time horizon if your financial goal requires you to take excessive risks. It is better to be invested for a bit longer than to go all guns blazing with high-risk investments and hope nothing goes wrong.


Investors fall into different camps. Some want to generate a regular income from their investments, particularly people in retirement. Others don’t need income at present and simply want to grow the value of their investments over time. And there are people who want a bit of both.

It is fairly easy to see which funds offer income, growth or both as they will either have the styles in their product title or it will be clearly explained on their website.

main3One way to filter the pack is to use an online screening system such as the one offered by financial data specialist Morningstar. For example, it powers the fund screening system on AJ Bell Youinvest’s website where you can you search by geographic focus such as funds that invest in Asian companies; as well as filtering by category such as bond fund, property fund or US small cap equities.

To find funds that pay a regular income via Youinvest’s fund screener, click the ‘Inc’ box on ‘Distribution Status’ and that will instantly knock out funds that either don’t pay a dividend or coupon, or ones that essentially roll up any payouts back into your fund holding. You can then narrow the search by using the variety of drop down menus including the name of the company running the fund such as Baillie Gifford or Jupiter.


There will be a temptation at this point to pick the funds which have the best past performance data. Many people assume a fund that has done well in the past will continue to thrive in the future. They may also ignore funds that haven’t done well, presuming they are inferior products.

Don’t make this mistake. You need to understand the bigger picture, namely how the broader markets were performing and whether a fund should have unperformed or outperformed due to the style of their investment strategy either being out of, or in, favour. More on that point later.


Look at annual data

We like to look at discrete annual performance data over at least five years; a 10 year period is even better. That will show you if a fund has been fairly consistent with its returns or whether it simply had one or two good years over a decade which made its headline data (also known as cumulative data) look attractive.

For example, let’s say a fund has gone up 80% over 10 years. It may have seen eight years with negative or flat performance but had two amazing years (perhaps because the overall market was soaring) with which to achieve that large overall performance when looking at a 10 year view.

‘It is very easy to be lucky over a short period of time,’ says Ryan Hughes, head of fund selection at AJ Bell. ‘You see a lot of fund managers that exhibit exactly that characteristic.

‘They have a very strong period of performance over a very short period of time. The skill of someone researching and choosing a fund is to determine whether that performance was genuine skill or simply just good fortune,’ he adds.

‘I would equate that to going to the casino. You might have a one-off visit and make a profit. That is very lucky. If you go to the casino week after week, I would imagine over time the casino would win – so there is no evidence of skill in that approach. Over the longer term skill is separated from luck. It is genuinely difficult to be lucky over a long period.’


Look at what's doing well and what isn't

It is important to recognise that not all managers who are performing poorly are doing a bad job. It may well be that their investment style is out of favour.

They might be value investors who only buy stocks when they are really cheap in the belief that the market has priced them incorrectly. They may struggle when the market is chasing growth stocks, even ones that are trading on high valuations.

The fund will stand a chance of having a stronger period of performance when its style comes back into favour.


For example, JOHCM UK Opportunities Fund (GB00B95HP811) is very strict on valuation and will sell a holding when its valuation looks excessive. You may have heard the phrase ‘run your winners’, referring to investors holding on to their best performing stocks in the hope that an upwards share price trend will remain intact. For JOHCM, it doesn’t think twice about selling its winners when they look overvalued.

It has underperformed the FTSE All-Share benchmark on a one, three and 12 month basis, so too on a five year basis. That’s because its value-led approach is not in kilter with current market trends. Indeed, one fifth of its portfolio is in cash, waiting for opportunities to emerge should valuations start to fall across the market. On a longer term basis, the fund has outperformed the index four out of seven years up to the end of 2016 and it has actually produced a positive return in each of those seven years.

‘There remains no value in this market and we continue to stick to our valuation discipline than fold just as the craziness reaches its peak,’ it said in a recent commentary to investors.


The chart above illustrates how a well-known fund underperformed the broader stock market by more than 22% in less than a year. Would you buy that fund if it appeared on your list when filtering the market? Many people would probably say no. That would have been the wrong decision, as the next chart illustrates.


The fund in question is Invesco Perpetual High Income (GB00BJ04HP86) which went on to outperform the market by 143% over the subsequent 10 years.

The fund manager during that period was Neil Woodford who is back in the headlines for once again underperforming the market, this time with his CF Woodford Equity Income Fund (GB00BLRZQ620) which has lagged the FTSE All-Share by 7.6% so far this year.

Several of his investee companies have suffered high profile setbacks, causing their share prices to fall and ergo the value of Woodford’s fund.

The manager also attributes the fund’s underperformance to the ‘rather odd characteristics’ of the current stock market bull-run, saying many of the best performing stocks are those linked to China and that his bias towards the UK is out of favour.


‘I’m very sorry for the poor performance that we’ve delivered since 2016. But in terms of what it means for me as a fund manager, it’s very, very important that through a period like this that you maintain your investment discipline,’ says Woodford.

‘The temptation is to take the easy option, to sort of hide in the strategy that everybody else is pursuing. And then all the attention, and all the fuss, and all the criticism would go away. But that would be a betrayal of my investment principles.’

Just remember that Woodford made investors a lot of money when at Invesco and his approach is unlikely to have radically changed. Therefore we don’t expect his run of bad luck to be permanent.


This is where you will have to do a bit of leg work. It is paramount to understand how a fund manager will use your money. You must understand their investment process, namely what they want to achieve and how they will do so.

We would avoid all funds that fail to properly explain their process. You need to have utmost faith and trust in a fund manager; so why would you hand over money not knowing how they will use it?

main11Examples of processes include:

Backing young companies which have the potential to be much bigger in the future and which could disrupt traditional markets.

Finding companies which generate high returns on the money they invest in their business.

Building a portfolio of companies tied into thematic investment topics such as profiting from an ageing population.

We like funds that are disciplined and have a clear plan for what they want in an investment. For example, asset manager Liontrust prides itself on having detailed investment processes published on its website, saying this helps investors to understand how its teams manage money and the fact that the process is ‘predictable and repeatable’.

‘It is critical that you understand a fund’s process before you invest,’ says Hughes at AJ Bell. ‘Good fund managers are hard to find. You should only invest when you believe they can outperform otherwise use a passive solution (such as an exchange-traded fund).’


Regulation has led to the introduction of a two-page factsheet called KIID which is better known as a key investor information document. It aims to provide investors with a transparent and succinct overview of funds in a common format.

Its aim is to help clarify the facts and help you find out more about whether a fund could meet your investment goals.

It details what the fund is trying to achieve and how they are going about it, although you may find this information to be very basic compared with the way some asset managers discuss their process on their website.


The KIID will show the annual charge for the fund and it gives a risk profile, scoring from 1 (lowest risk) to 7 (highest risk). It will also show some past performance data.

Admittedly the KIID looks like very dry reading, particularly as they are text-heavy, visually-unappealing documents. However, we urge you to read all the information as they do provide valuable insight into how a fund works and what it will cost you to own.

You may also find references to factsheets which will either be longer documents produced by the fund manager including commentary on how the fund is performing and a list of the largest holdings; or they will be a link to various data points on the fund’s performance, history and charts, such as those offered by Morningstar.


You may also see reference to something called the Sharpe ratio. This is a quick way of thinking about whether you are being adequately rewarded for the risks you are taking.

If a fund takes a lot of risk and you are getting a good return, it is likely to have a good Sharpe ratio. If the fund takes a lot of risk and you aren’t getting a good return, the Sharpe ratio will be much less.

As a rule of thumb, a fund with a ratio above 1.0 is said to be doing well. A ratio above 3.0 is considered to be excellent.


We’ve tried to explain that researching funds isn’t as hard as you might think. However, we appreciate many of you just want to be presented with a ready-made short list of good funds.

Fortunately there are many places which provide such a helping hand. Firstly, we would point you towards a wide range of ‘top fund’ lists produced by various financial services providers.

For example, AJ Bell Youinvest has a ‘favourite funds’ list which includes 50 actively-managed funds selected for being low-cost, great value for money, having a proven track record and a high quality fund management team. You may also wish to look at ratings given to funds by the likes of Morningstar and Lipper.

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The author (Daniel Coatsworth) has a personal investment in JOHCM UK Opportunities referenced in this article.


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Important information:

These articles are provided by Shares magazine which is published by AJ Bell Media, a part of AJ Bell. Shares is not written by AJ Bell Youinvest.

Shares is provided for your general information and use and is not a personal recommendation to invest. It is not intended to be relied upon by you in making or not making any investment decisions. The investments referred to in these articles will not be suitable for all investors. If in doubt please seek appropriate independent financial advice.

Investors acting on the information in these articles do so at their own risk and AJ Bell Media and its staff do not accept liability for losses suffered by investors as a result of their investment decisions.

The Shares team

Issue contents

The value of your investments can go down as well as up and you may get back less than you originally invested. We don't offer advice, so it's important you understand the risks, if you're unsure please consult a suitably qualified financial adviser. Tax treatment depends on your individual circumstances and rules may change. Past performance is not a guide to future performance and some investments need to be held for the long term.