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magazine£300m glass ceiling
Analysts remain sceptical that new broadcast rights for ‘live’ Champions League football in the UK through 2018-2021 will fetch a significant premium on last time. BT (BT.A) currently screens the competition exclusively via a record £299m per season deal with governing body UEFA. Preliminary bids will start this week but number crunchers at investment bank UBS see a shared agreement as more likely. This could see BT and Sky (SKY) pay around £150m a season each. Sidestepping more football hyper-inflation would be a relief to both sets of shareholders. (SF)
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