Discover your
inner investor

There’s an investor inside us all
– even if you haven’t actually
taken the plunge yet.

There are loads of reasons why you might decide to start investing, and the approach you take will be as unique as you are. The trouble is, letting your personality dictate the way you make investment decisions may not always result in the shrewdest choices.

Read more about our community of investors and see if you recognise any of their traits.


Meet the residents of Investorville

Read our e-book to find out more about each one.

Social media Sally

Always 'likes' to 'follow' tips on Facebook and Twitter

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Social media Sally

Always gossiping, always connected and always on social media, Sally takes her investing cues from her online amigos – regardless of how astute they actually are!

Fortunately, there’s a reliable source of guidance available to her here.

Visit our investment ideas
Risky Ray

Married to a high-risk approach – for richer or poorer...

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Risky Ray

Ray knows that taking a bigger risk can potentially lead to a much bigger reward. Of course, it could mean hefty losses too – but Ray’s a brave soul and he’s prepared to live with the consequences if things do go sour.

Some folk are happy to take chances, but they should always make a calculated assessment of their options first!

That’s why Ray visits our investment ideas page before making any bold decisions.

Visit our investment ideas
Bulletin Board Billy

Online investment chat rooms? Billy’s all for ‘em!

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Bulletin Board Billy

Billy is the kind of guy who reads all the online forums, checks the bulletin boards and scours the comments section at the bottom of every investment article for clues on where to invest his money.

We wonder why he doesn’t just cut to the chase and get some investment ideas from AJ Bell Youinvest.

Visit our investment ideas
Bandwagon Babs

More scared of missing out than messing up.

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Bandwagon Babs

Best mates with Sanjay the sheep, Bandwagon Babs just wants to be along for the ride. Her main motivation for investing seems to be a morbid 'Fear Of Missing Out'.

Of course the only things she’s really missing out on are expert investment ideas – which she can always find here.

Visit our investment ideas
Advice-taker Jake

Thinks financial advice is a very wise investment.

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Advice-taker Jake

Jake likes to keep things simple, so he employs a trusted financial adviser to look after his finances using the AJ Bell Investcentre platform.

If that sounds like a good idea to you, take a look at what our friends at AJ Bell Investcentre have to offer.

Visit AJ Bell Investcentre
Ask a mate Andy

Aims to get by with a little help from his friends.

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Ask a mate Andy

Andy doesn’t know much about investing, but he does know a lot of people. So whenever there’s something he doesn’t understand, he generally asks a pal to explain things.

The trouble is, most of Andy’s mates are no wiser than he is! Fortunately, he can get simple investment ideas online from AJ Bell Youinvest’s experts.

Visit our investment ideas
Pot luck Paula

Closes her eyes. Wishes for luck. Invests at random.

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Pot luck Paula

Paula’s approach to investing is to take a wild stab in the dark and hope she strikes it rich by putting risk to one side and taking a gamble.

We think a much better bet would be to get some investment ideas from the experts.

Visit our investment ideas
Sanjay the sheep

Happy to follow the flock into any old fund or stock.

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Sanjay the sheep

When it comes to investing, Sanjay the sheep just follows the crowd, looks for the most popular funds, or piles into the latest ‘must-have’ stocks that everyone else is going for.

We reckon that’s rather woolly thinking, because the really switched-on investors flock here before investing a penny.

Visit our investment ideas
Nerdy Nadia

Does the brainwork to make her investments work.

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Nerdy Nadia

You know that ‘details person’ who researches everything, keeps meticulous spreadsheets and leaves as little as possible to chance? That’s Nerdy Nadia.

She’s a very savvy investor, which is why our investment ideas page is always bookmarked on her web browser.

Visit our investment ideas
Tony the toe dipper

Wants to invest but worries about taking the plunge.

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Tony the toe dipper

Tony thinks the investment waters look inviting, but worries about exactly what is lurking under the surface. So he just dips his toe in now and again, without ever really taking the plunge.

The good news for Tony is that there’s an ocean of ideas to explore here.

Visit our investment ideas

There’s an investor inside us all. It’s time to discover yours with AJ Bell.