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Pelatro PLC - London-based marketing software specialist - Signs first contract with Orea Money and Banque Nationale d'investissement for about $1.5 million for an initial period of three years. The SaaS contract will provide the company's contextual campaign Management in a SaaS model to analyse user behaviour, generate predictions using AI/ML based models and increase revenue.
Pelatro says it has been actively working on entering the non-telco space, engaging with various businesses with a number now having expressed interest in our product.
Pelatro Chief Executive Officer Subash Menon says: ‘We are delighted to be the partner of Orea Money and BNI. We have been focussing on banks and fintech companies as we work to roll-out our non-telco offering. This engagement strengthens our position in the financial sector and will pave the way for more contracts in the future.’
Orea Money is a fintech initiative of Orea Holdings in Cote d'Ivoire to facilitate a new payment experience to the citizens; BNI is a financial organisation that has focused on the economic development of Cote d'Ivoire for over 60 years.
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