AJ Bell Youinvest is an easy to use, affordable, award-winning platform

Open a SIPP Open an ISA Open a Dealing account Open a Lifetime ISA

Got investments or a pension elsewhere? Transfer it to us, and we'll do all the hard work for you.


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Win a Venice Simplon-Orient-Express trip

Fund your ISA for a chance to win two tickets for the world's most famous train. T&Cs apply.

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Invest up to £40,000 with tax relief in your Self-invested personal pension

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6 tips to boost your ISA savings

As the tax-year-end looms and people are thinking about last-minute planning for their ISA, here are 6 quick steps to make the most of your ISA pot.

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Seeking investment inspiration?

AJ Bell Passive funds

Low-cost, no-hassle investing. Simply choose your risk level and how much to invest.

Leave it to an expert

AJ Bell Ready-made portfolios

Hit the ground running – pick a portfolio built by our experts and manage it yourself.

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AJ Bell Favourite funds

Make building your portfolio easy. Pick your funds from our expertly chosen list.

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Andy Bell BSc. FIA Chief Executive

Welcome to AJ Bell Youinvest

"If you’re looking for a low-cost SIPP, ISA or just want to buy some funds or shares then great! You've come to the right place."

"Or if you’d like to know a bit more about AJ Bell Youinvest and why I wanted to do things a bit differently, click on the link below and I’ll explain how we work and why I think we can help you whether you’re a beginner or an experienced investor."

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Don’t take our word for it

Read what our customers say about us

"Very user friendly website, easy to set up account(s) and easy to monitor investments. Also, plenty of helpful information to help make investment decisions."

"Very straightforward to set up an account online and arrange ISA transfer in to my account."

"Excellent Service and experienced support staff. Efficient and innovative. I strongly recommend the company to investors of all levels."

"Easy to use and excellent support when needed. Reasonable charges."

AJ Bell Youinvest reviews

Free investment guides

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A guide to SIPPs

Want the freedom to control your pension pot yourself? Our FREE guide tells you how a SIPP can help you reach your retirement goals.

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A guide to ISAs

Everything you need to know about investing in an ISA

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A guide to Lifetime ISAs

Everything you need to know about investing in an Lifetime ISA

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A guide to investing for children

You can give your child a head start with a Junior ISA or SIPP.

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Full access to digital Shares magazine is available to AJ Bell Youinvest customers with account balances of £4,000 or more.

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Latest investment articles

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