KID v KIID

Before investing, you should always do some research to help you understand the risks and potential rewards.

Investing in funds? The good news is that one document can tell you everything you need to know about a fund – including its charges, risk rating, and investment profile.

This used to be called the Key Investor Information Document (KIID). But now you might see a simplified version, called the Key Information Document (KID).

Both the KIID and KID are designed to give investors an overview of a fund’s key features, making it easier to compare different funds. And as they’re written in plain language, you don’t need to be an expert to read them.

What is the difference between a KIID and a KID?

A KIID is the older version of a KID. It was designed to replace a fund’s simplified prospectus, so that non-expert investors could get the information they need in a short, standardised format.

KIIDs are two pages long and made up of six sections, covering:

  1. Fund, share class and management company details
  2. Objectives and investment policy
  3. Risk and reward profile
  4. Charges
  5. Past performance details
  6. Other practical information

The newer KIDs are three pages long and have eight sections, covering:

  1. The fund manufacturer’s details
  2. The fund’s objectives
  3. An overview of the risks and what you could get in return
  4. Information on any guarantees attached to the fund if the manufacturer can’t pay out
  5. Costs
  6. Recommended holding period
  7. Contact details if you need to make a complaint
  8. Other relevant information

What extra information do you get from a KID?

There’s one main difference between these two types of key information document. A KIID only shows the fund’s past performance, but a KID includes forward-looking performance scenarios.

To project future returns, a KID uses historical data as well as four different economic conditions (essentially from bad to good). Remember, though, that this is an estimate and isn’t a guaranteed return.

Various factors can influence the direction of markets. A fund has no guarantees, so it’s impossible to say exactly how much you would get by investing in it.

Where do I find a KIID or KID?

Before making the decision to invest in a fund, you should make sure you read all the information available on the funds overview page, take a look at the AJ Bell Adventurous fund as an example. There you will find all the details you need to help you decide whether a fund is right for you. The fund's KIID is clearly sign posted here, as well as all charges, it's objective, past performance and plenty more.

If you're ready to start researching funds to invest in, head over to the funds section of our site to search for funds and to see which funds our customers trade most frequently.

Important information: Remember that the value of investments can change, and you could lose money as well as make it. We don't offer advice, so it's important you understand the risks. If you're not sure, please speak to a financial adviser. These articles are for information purposes only.

The AJ Bell funds are the easy, low-cost way to access the investment markets

Choosing where to invest your hard-earned wealth is one of the most difficult decisions you have to make. We have designed a simple solution to help you.

  • Choose from our risk-targeted funds, each of which gives you a Starter portfolio
  • Our investment specialists manage the fund and carefully monitor it to ensure it doesn’t take on more risk than you are comfortable with
  • Our low-cost model means you won’t risk paying too much in charges
Build your own portfolio with help from AJ Bell’s Favourite funds

The AJ Bell Favourite funds list is our pick of funds which offer the combination of excellent fund management, low charges and best long term potential performance.

  • Low-cost and great value for money
  • Proven track record compared to benchmark and peers
  • Quality of the fund management team

ajbell_dan_coatsworth's picture
Written by:
Dan Coatsworth

Dan Coatsworth is an Investment Analyst and Editor in Chief at AJ Bell. He has been with the company since December 2012 and has 19 years' experience in the industry, commenting on the markets and all things investing. He has a degree in Corporate Communications from Southampton Solent University.

Dan is heavily involved in the content published by AJ Bell, which includes providing market commentary, starring in our educational videos, writing for Shares Magazine and co-presenting our Money and Markets podcast, as well as hosting and presenting at events for customers – both in person and online.

Dan’s passion lies with educating customers all about investing and staying informed about market events. He previously worked for Teletext on the business and personal finance desks which taught him the importance of telling a story in as few words as possible. He has also contributed to Times Radio, LBC News, The Telegraph, Evening Standard, Mail on Sunday and The Week.

A fun fact Dan learned about investing early on was to not get caught up on the hype around certain stocks. He found this out himself when the first share he bought was a company trying to recover copper from a shipwreck at the bottom of the ocean… this sounded exciting but sadly didn’t make him any money! Outside of work, Dan enjoys swimming and live music.


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