A wider slowdown in marketing spend and questions over the effectiveness of online advertisements are material headwinds
Thursday 05 May 2022 Author: Mark Gardner
Digital advertising experienced a meteoric rise during the Covid pandemic as consumers spent more time online. Advertisers increasingly reallocated their finite resources away from print and television advertising towards digital. This was partly because digital advertising appeared to be more financially appealing and also because it promised advertisers the ability to target the right audiences more effectively. Google-owner Alphabet (GOOG:NASDAQ) and Facebook-owner Meta Platforms (FB:NASDAQ) are the two key...