DOTDIGITAL (DOTD:AIM) 154.5p

Loss to date: 9.4%

Original entry point: Buy at 170p, 4 March 2021

It’s been a rollercoaster year for many technology companies yet DotDigital’s (DOTD:AIM) own ride has been particularly violent.

From gains of more than 70% in September 2021 versus our entry price to recent 20% losses, it is perhaps the sort of wild performance that some readers have come to expect from AIM-listed stocks.

We believe that AIM is less important in the DotDigital story than the pressure being placed on profit margins and the widely reported sell-off in tech and growth stocks.

The margins issue is not new. While DotDigital marketing department clients have embraced technology through the pandemic to improve customer relevancy, personalisation, and bang for buck, the wider use of lower margin SMS over social media or email platforms across the firm’s Engagement Cloud platform spooked investors. There is also wage inflation.

Last month’s update flagged these issues were getting back to normal, boding well for future growth. High recurring revenues, strong balance sheet and excellent cash generation appeal, and a share price recovery looks likely this year. If the shares stay at depressed levels, then DotDigital could become a takeover target.

SHARES SAYS: We continue to back the company and its shares, and investors should too.

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