Chief executive Rupert Hodson is excited about the prospects for the group amid the demise of the third party cookie
Thursday 23 Sep 2021 Author: Mark Gardner
The CEO of digital advertising firm Dianomi ( DNM:AIM ) , Rupert Hodson, tells Shares the group is benefiting from the demise of third party cookies that has prompted many advertisers to embrace contextual advertising, and its cost per click model. Contextual advertising is when the content of an advertisement is directly linked to the content of the web page a person is viewing. Dianomi is a provider of...