New digital platform to power Primark’s marketing drive, though it won’t be a transactional site
Thursday 16 Sep 2021 Author: James Crux
Overshadowed by the negative hit to Primark’s sales from the ‘pingdemic’ and a slowdown in its new store roll-out caused by Covid restrictions was news that the discount fashion chain is progressing the initial design and development for its new digital platform. Furthermore, the recruitment of new talent ‘to create a new digital capability within the business’ is underway. Primark’s parent Associated British Foods ( ABF ) said the...