Comparing an established player and an upstart in the global advertising market
Thursday 09 Sep 2021 Author: Mark Gardner
The former chief executive and founder of advertising giant WPP ( WPP ) Martin Sorrell has pursued a ruthless growth strategy with his new digital marketing upstart S4 Capital ( SFOR ) , which he heads up as executive chairman. His departure from WPP was mired in acrimony but Sorrell has moved on fast with the strategy for S4 predicated upon the premise that embracing the transition to digital...