We look at the strategy behind the Scottish TV company
What is ITV’s ( ITV ) counterpart north of the border getting right that its former parent is getting wrong? Both are under relatively new management and Carolyn McCall at ITV and Simon Pitts at STV ( STVG ) arguably face the same challenges of a difficult consumer backdrop and political uncertainty with all the implications that has for advertising revenue. Yet in the past 12 months shares in...