Bookies hoping for World Cup betting bonanza
Bookmakers will be rubbing their hands in glee during the World Cup with thousands of punters likely to have a flutter on football’s blue ribbon tournament.
Analysts at investment bank Berenberg calculate William Hill (WMH) earned a staggering 9.8% of its entire digital net sports betting revenue in 2014 during the last World Cup in Brazil. It is likely to be much more this time round given the shift to online betting over the past four years.
The industry is awash with promotions to pull in punters, led by Paddy Power Betfair’s (PPB) ‘Million Pound Drop’ World Cup quiz.