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Web-based sales surge at resilient value-for-money homewares leader

Homewares market leader Dunelm (DNLM) delivered impressive organic online growth (excluding its and sites) of 35.7% in the third quarter to 31 March.

Acknowledging the challenging consumer backdrop, new boss Nick Wilkinson says he is ‘increasingly excited about the opportunities available to Dunelm to develop and grow a truly multichannel proposition’.

With consumers increasingly choosing to shop online, the Leicester-based bedding, curtains and kitchenware seller has halted store openings for the rest of this financial year as it focuses on growing web-based sales.

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