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Alcoholic drinks giant going for growth in Asian powerhouse through Guinness brand
Thursday 07 Sep 2017 Author: James Crux

China Daily reports (29 Aug) that drinks giant Diageo (DGE) has appointed beer behemoth AB InBev as the exclusive distributor for Guinness in mainland China under a five year deal covering on-trade and off-trade alike.

Positive for one of our running Great Ideas selections, the tie-up could see Guinness volumes in mainland China doubling from one million to two million litres within a year, helping Diageo capture share in the high-growth Chinese premium imported beer market.

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