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magazine70,000 prototypes: Eve Sleep’s lengthy road to final product
Online mattress retailer Eve Sleep, which hopes to join the AIM stock market in mid-May, says its management team spent 12 years between them developing 70,000 prototypes before agreeing on the final end product. The company counts Channel 4 among its investors, as the broadcaster has a fund which takes equity stakes in exchange for advertising space on its platforms.
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