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Search ads Google’s money-spinning weapon
Thursday 27 Apr 2017 Author: Steven Frazer

No wonder Google’s parent company Alphabet is the world’s second biggest company, worth nearly $589bn. It is the market leader in the booming online search advertising market. Web search is the largest segment within the $227.8bn estimated global digital advertising industry in 2017, expected to generate in excess of $100bn this year according to data from Statista. Online banner and social media are the next largest digital advertising segments, which helps explain why Facebook ranks number five in the world by market cap, worth $415bn. (SF)

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