The eagle-eyed investor: how to make better investment choices

Our guide to red flags, corporate tricks and mastering the art of reading accounts
Thursday 20 Apr 2017 Author: Tom Sieber
If an investment loses half of its value you need it to go back up by 100% just to get hit break-even. This bit of logic might seem simple but it is one of the most important ideas to keep in your head when you are investing. Avoidance of loss is a critical element to making money out of shares. You can pick all the winners you like and...

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These articles are provided by Shares magazine which is published by AJ Bell Media, a part of AJ Bell. Shares is not written by AJ Bell Youinvest.

Shares is provided for your general information and use and is not a personal recommendation to invest. It is not intended to be relied upon by you in making or not making any investment decisions. The investments referred to in these articles will not be suitable for all investors. If in doubt please seek appropriate independent financial advice.

Investors acting on the information in these articles do so at their own risk and AJ Bell Media and its staff do not accept liability for losses suffered by investors as a result of their investment decisions.

The Shares team
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The value of your investments can go down as well as up and you may get back less than you originally invested. We don't offer advice, so it's important you understand the risks, if you're unsure please consult a suitably qualified financial adviser. Tax treatment depends on your individual circumstances and rules may change. Past performance is not a guide to future performance and some investments need to be held for the long term.