255: WH Smith’s ever-increasing overseas exposure

Thriving travel unit is a source of strength for books and stationery seller

High-flying retailer WH Smith (SMWH) has so far won the rights to run 255 outlets in overseas transport hubs; 213 are already operational.

Many people don’t realise it is increasingly generating more money from outside the UK. WH Smith now has exposure to 25 countries and 42 non-UK airports.

Its travel division – which includes sites in UK train stations and airports – continues to be the profit growth engine in the business.

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