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Company cuts prices to attract overseas shoppers
Thursday 06 Apr 2017 Author: Tom Sieber


Online fashion retailer ASOS (ASC:AIM) is coming under pressure after first half results (4 Apr) revealed a fall in profit margins.

Although guidance for sales growth for the year to the end of August was increased to 30% to 35%, profit guidance was left unchanged as it charged lower prices for non-UK customers.

Discounting, alongside weakness in sterling, helped international sales grow 42% year-on-year in the first half. (TS)

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