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You can now understand why carpet maker Victoria has made two acquisitions in the grass space

Demand for artificial grass for residential homes is forecast to grow by 15% a year in Europe out to 2019, according to AMI Research.

That’s good news for carpets manufacturer Victoria (VCP:AIM) which has just bought two Dutch artificial grass producers, Avalon and GrassInc.

Artificial grass is a high margin business and its production is almost identical to carpet manufacturing, using the same machinery and similar fibres.

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