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15%: Annual rise in artificial grass demand
Demand for artificial grass for residential homes is forecast to grow by 15% a year in Europe out to 2019, according to AMI Research.
That’s good news for carpets manufacturer Victoria (VCP:AIM) which has just bought two Dutch artificial grass producers, Avalon and GrassInc.
Artificial grass is a high margin business and its production is almost identical to carpet manufacturing, using the same machinery and similar fibres.