15%: Annual rise in artificial grass demand

You can now understand why carpet maker Victoria has made two acquisitions in the grass space

Demand for artificial grass for residential homes is forecast to grow by 15% a year in Europe out to 2019, according to AMI Research.

That’s good news for carpets manufacturer Victoria (VCP:AIM) which has just bought two Dutch artificial grass producers, Avalon and GrassInc.

Artificial grass is a high margin business and its production is almost identical to carpet manufacturing, using the same machinery and similar fibres.

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