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2,500 tonnes: Revolution Bars goes ice ice crazy
Behind the scenes of every establishment owned by Revolution Bars (RBG) is a network of ice machines pumping out blocks of frozen water.
The company says it produced more than 2,500 tonnes of ice in 2016 for use in its cocktails which typically sell for £9 a pop.
Chief executive Mark McQuater says Revolution can make 70% to 80% gross profit margin on its cocktails. He also says it is easy to add a bit to the selling price if raw material prices go up, as customers wouldn’t notice in the same way they’d spot a price hike on a pint of beer.