Feel-good investing, now feels even better

Open and deposit into a new account, and get an Amazon.co.uk gift card* worth up to £200

Find out more T&Cs apply

Special offers


Two adults celebrating

Win one of ten £1,000 John Lewis vouchers

This year, when you snap up your tax-free allowance, you could snap up something else good too.

If you add £1,000 or more to your Pension, Stocks and Shares ISA or Lifetime ISA, you can enter our prize draw to win one of ten £1,000 John Lewis vouchers. Offer ends 30 April 2024. T&Cs apply.

Find out more

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Recommend a friend, and you’ll both get £100 Amazon vouchers

When you recommend a friend to AJ Bell, we'll send you and your friend Amazon vouchers worth £100.

Your friend needs to open a SIPP, ISA or Lifetime ISA, then fund or transfer in £10,000 or more.

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A piece of cake

Piece of cake! If you transfer to us we’ll pay up to £500 and do all the hard work for you

When you transfer your SIPP, ISA or Dealing account to us we will help cover the costs your current provider charges for transferring your account.

We'll pay up to £35 per investment moved and up to £100 for general exit fees, up to an overall maximum of £500 per person.

To be eligible the SIPP, ISA or dealing account being transferred must be valued at £20,000 or more.

This offer is open to both existing and new customers.

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Woman smiling

Bag an Amazon.co.uk gift card worth up to £200

Be rewarded now when you invest for later.

If you open and pay into a new Pension, Stocks and shares ISA or Lifetime ISA, we'll give you an Amazon.co.uk gift card worth up to £200. Offer ends 30 April 2024. Minimum amounts apply.

Find out more

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Frequent dealing rate for shares

If you make 10 or more online share deals in a month, then the following month you will only pay £3.50 for all your online share deals.

The online share dealing charge is determined by the number of share deals you placed across all the accounts in your individual name (excluding any regular investment and dividend reinvestment deals).

For example, if you deal 12 times in shares in January, you will only pay £3.50 for all your share deals in February. Your share dealing rate will then return to our standard charges in March if the number of share deals you place in February is under 10.

For more information see our Charges and rates


Shares magazine publication cover

Free digital copy of Shares magazine worth over £220 a year

Open an AJ Bell account and you will get access to Shares magazine online for free.

Shares magazine is one of the UK’s leading online investment publications, designed to help private investors make the most of their money. It provides in-depth research on stocks, shares, funds and investment trusts as well as personal finance issues. Every week you’ll have access to:

  • Smart ideas on new investments to buy
  • Expert analysis that could help you grow your wealth
  • Practical advice on personal finance issues
  • In-depth reporting on the events that move the markets
  • Breaking financial news
Find out more about Shares