Taptica has been appointed as exclusive mobile advertising partner by Codoon, China's largest sports events and social service platform, to drive qualified user installs of its Runtopia app in the UK, US, Canada, Australia and elsewhere.
This is the first campaign that Codoon has conducted in the US.
Runtopia is a sports community app, which consumers can use to track runs as well as share exercises and meet others through its social network.
It uses GPS and mobile phone sensors to track the route, speed, calorie consumption, mileage, variation of latitude, stride frequency and step length to help users attain their training goals.
It also offers a smart audio reminder to enable runners to adjust their distance, pace and timing. Since launching in 2009, Runtopia has achieved 40 million active users in China and has become the country's largest sports platform.
Taptica will use its Facebook offering to reach social runners, who are sharing their workouts and looking to build a community with other runners where they can learn from each other and grow, to drive qualified installs.