William Hill and Amaya Inc note recent press speculation and confirm they are in discussions regarding a potential all share merger of equals.
Over recent months, the Board of William Hill has been evaluating options to accelerate William Hill's strategy of increasing diversification by growing its digital and international businesses.
Amaya has been undertaking a review of its strategic alternatives since February 2016.
The potential merger would be consistent with the strategic objectives of both William Hill and Amaya and would create a clear international leader across online sports betting, poker and casino.
These discussions are ongoing and there can be no certainty that an agreement will be reached.