Focusrite expands global sales, marketing ops

Focusrite confirms further expansion of its global sales and marketing operations, with the creation of a new wholly owned subsidiary, Focusrite Novation Asia Ltd.

With revenue in the Asia-Pacific region ("APAC") having doubled over the last three years, the Company is looking to capitalise further on opportunities there by opening a dedicated presence in Hong Kong.

The new APAC hub will help cement relationships with distributors, as well as providing closer access to customers, manufacturers and supply chain to further improve service and product development.

It will also significantly help with sales and marketing initiatives, providing local knowledge and market intelligence on consumer trends and competitive analysis.