WPP acquires data science firm Sandtable

Writer,

WPP has announced that GroupM has acquired Sandtable, the data science company that specialises in behavioural analytics and advanced simulations.

Sandtable is pioneering the use of simulations to understand human behaviour, explore future scenarios and support better strategic decision making. A specialist in Agent Based Modeling (ABM), Sandtable offers cutting-edge analytical capabilities to help clients develop more effective strategies in complex, changing markets.

Founded in 2009, Sandtable is headquartered in London and employs highly skilled data scientists, software engineers, behavioural scientists and strategic planners.

Integrated into GroupM's technology practice, the acquisition is in line with WPP's strategy to deepen its technology offer by further strengthening its investment and innovation in data science. Sandtable will make GroupM the first media agency group to purposefully invest in ABM.

At 9:51am: (LON:WPP) Wpp PLC share price was -14p at 747.6p


Related content

Broker Forecast - JP Morgan Cazenove issues a broker note on WPP Group PLC

JP Morgan Cazenove today reaffirms its overweight investment rating on WPP Group PLC (LON:WPP) and raised its price target to 750p (from 630p).

Broker Forecasts...

Thu, 30/04/2020 - 13:30


WPP makes permanent headcount reductions as quarterly revenue slips 4.9%

Advertising group WPP said it had made some permanent headcount reductions as its revenue slipped 4.9% in the first quarter amid the Covid-19 crisis.

WPP...

Wed, 29/04/2020 - 07:20


£8.4 billion in quarterly dividends from FTSE 100’s five biggest payers on the line this week

Even though the insurer’s decision to cancel its proposed 20.7p-per-share special dividend will be a blow, Admiral’s retention of its £166 million final, ordinary...

Mon, 27/04/2020 - 12:40


Broker Forecast - UBS issues a broker note on WPP Group PLC

UBS today reaffirms its buy investment rating on WPP Group PLC (LON:WPP) and cut its price target to 830p (from 1135p).

Broker Forecasts data provided...

Thu, 16/04/2020 - 15:20


Broker Forecast - HSBC issues a broker note on WPP Group PLC

HSBC today reaffirms its hold investment rating on WPP Group PLC (LON:WPP) and raised its price target to 650p (from 620p).

Broker Forecasts data provided...

Tue, 14/04/2020 - 12:00