Sports Direct makes range, price pledge as regulator criticises JD Sports, Footasylum deal

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Sportswear retailer Sports Direct said it would continue to provide a wide range of products at 'attractive prices' after the UK competition regulator raised concerns about rival JD Sport Fashion's takeover bid for Footasylum.

Sports Direct said it had received legal advice that the issues identified by the Competition and Markets Authority were likely to have wider implications for the industry.

The regulator's comments 'appear to highlight the power of the 'must-have' brands and potential market-wide practices aimed at controlling the supply and, ultimately, the pricing of their products,' Sports Direct said.

'Sports Direct has consistently aimed to provide the widest range of products at attractive prices and will continue to work constructively with all of Sports Direct's third-party suppliers to enhance its product offering for the benefit of its consumers,' it added.