Location Sciences wins African contract from Vicinity Media

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Location Sciences said it had won a contract from African location-based ad network Vicinity Media.

The 12-month partnership would see Vicinity run the company's verification technology on all its location impressions.

Vicinity Media had initially implemented the verification platform to carry out an independent audit of its location data.

'An analysis of over 20 campaigns between March and July 2019 revealed Vicinity Media's clients - including Nando's - are benefitting from near perfect scores on quality and accuracy,' the company said.

'To maintain this standard and provide full transparency to brands over the use of location data in their targeted advertising campaigns, Verify will now be "always-on" for Vicinity Media's clients.'

At 2:19pm: (LON:LSAI) Location Sciences Group Plc share price was +0.15p at 3.05p