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Marketing company Mporium said it had formed a commercial partnership with performance marketing agency Click Labs.
The collaboration would see Mporium deploying its technology across Click Labs' core clients to enhance the performance of established and new customer acquisition programmes.
In addition, Click Labs would work closely with the existing Mporium lead generation division to accelerate revenue growth, focused initially on financial services and claims management clients, prior to further roll out across their portfolio of sports, health, homeware and utilities clients.
The company would receive a share of revenue pursuant to the collaboration.
The first major deployment of the joint offering is scheduled to commence 'shortly' with a 'leading legal and claims management company' in the UK.