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Event-driven marketing group Mporium said it had formed a commercial agreement with 'the second-largest media agency network in the world'.
Mporium said it would run in-game moment marketing for a major global rights holder and over-the-top subscription service provider for the forthcoming 2019-2020 sports season.
'Following the recently completed restructuring of the Mporium business at the end of July, we are extremely pleased to announce this new contract for our sports division with another major rights holder,' chief executive Tom Smith said.
'We look forward to seeing our technology deployed in helping the client drive campaign performance through subscriber engagement and long-term subscriber growth.'
At 8:21am: (LON:MPM) Mporium Group Plc share price was +0.16p at 1.13p