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Supermarket Morrisons and US online giant Amazon are expanding the 'Morrisons at Amazon' store on Prime Now to more cities across the UK.
'Morrisons at Amazon' is an ultra-fast same day, online grocery home delivery service, currently available to Amazon Prime Now customers in four cities: Leeds, Manchester, Birmingham, and parts of London and the home counties.
Customers can order a full Morrisons shop online, which is then picked at a local Morrisons store, and delivered by Amazon. The option for delivery within one hour of the order being placed is available for many customers across these cities.
During 2019, this same day service will begin to be rolled out to other cities, including Glasgow, Newcastle, Liverpool, Sheffield and Portsmouth. In future years, 'Morrisons at Amazon' will be expanded to further cities across the UK.
The expansion will see Morrisons becoming a retailer on Amazon's Prime Now website and app, through 'Morrisons at Amazon', and selling directly to customers. Morrisons will continue as a wholesaler for all Amazon's other UK grocery offers for customers.
David Potts, Morrisons chief executive, said: 'Morrisons conveniently located local supermarkets and Amazon's very popular website and customer offer are an ideal combination, offering ultra-fast same day grocery home delivery for customers in and around cities across Britain.'
At 9:40am: (LON:MRW) Morrison Wm Supermarkets PLC share price was +3.03p at 198.28p