LightwaveRF looks to build on ad campaign success with further roll out

Writer, Stock Market Wire
Monday, February 11, 2019 - 07:36

LightwaveRF, a smart home solutions provider, said Monday its first digital advertising campaign had delivered a 'significant' increase in Lightwave brand awareness, interest in the lighting range and customer engagement.

The campaign, launched just before Christmas, featured a series of videos and stills showing the Smart family enjoying the benefits of Lightwave intelligent lighting.

The campaign racked up more than 400,000 on Youtube with 48% of viewers watching through to the end of the video, up 54% compared to the immediate prior period.

'This targeted digital campaign is part of the plan to bring the Lightwave brand to a mass market audience. The level of engagement from this campaign is a real success which we are now looking to further roll out and develop,' said Jason Elliott, Chief Executive Officer.


Related content

LightwaveRF's sales, marketing improvements support sharp rise in Q1 sales

Smart home solutions provider LightwaveRF said fiscal first quarter sales more than doubled supported by improvements to its sales and marketing strategies.

Revenue increased...

Fri, 04/01/2019 - 07:24


LightwaveRF losses widen as revenue slips, costs swell

Smart home solutions provider LightwaveRF said annual losses widened from a year earlier as revenue declined and costs swelled amid a ramp up in spending....

Tue, 11/12/2018 - 08:49


LightwaveRF sees losses doubling as revenue falls, expenses rise

Smart homes solutions provider LightwaveRF said it expected its annual losses to double in size as revenue fell and expenses rose.

Revenue for the year...

Fri, 26/10/2018 - 15:00


LightwaveRF confirms new CEO appointment

Smart homes group LightwaveRF confirmed that new chief executive Jason Elliott would officially take up the role next Monday.

Elliott's appointment was first announced on...

Mon, 25/06/2018 - 14:04


LightwaveRF appoints Jason Elliott as Chief Executive Officer

Smart homes solutions provider LightwaveRF confirmed Monday it had appointed Jason Elliott as Chief Executive Officer.

Elliot is expected to take up the role...

Mon, 25/06/2018 - 09:39