LightwaveRF, a smart home solutions provider, said Monday its first digital advertising campaign had delivered a 'significant' increase in Lightwave brand awareness, interest in the lighting range and customer engagement.
The campaign, launched just before Christmas, featured a series of videos and stills showing the Smart family enjoying the benefits of Lightwave intelligent lighting.
The campaign racked up more than 400,000 on Youtube with 48% of viewers watching through to the end of the video, up 54% compared to the immediate prior period.
'This targeted digital campaign is part of the plan to bring the Lightwave brand to a mass market audience. The level of engagement from this campaign is a real success which we are now looking to further roll out and develop,' said Jason Elliott, Chief Executive Officer.