WPP has acquired Bomtempo, Anahory & Ralha, an independent creative agency in Portugal, for an undisclosed sum.
BAR would merge operations with Ogilvy & Mather Portugal, with the combined business trading as BAR Ogilvy.
It would be managed by the founders of BAR: Jose Bomtempo, Diogo Anahory and Miguel Ralha.
BAR's consolidated unaudited revenues for the year ended 31 December 2016 were €2.5m, with gross assets of €2.4m as at the same date, WPP said.
At 9:05am: (LON:WPP) WPP Group PLC share price was -6.75p at 1333.25p