Joules Christmas sales up 19.2%

Joules reports a strong performance over the Christmas period with total retail sales up 19.2% on last year.

It said this was driven by continued growth across both the store and E-commerce channels.

It said retail gross margin over seven week period to 7 Jan was expected to be in line with the prior year as it maintained its disciplined and selective approach to promotional activity.

Chief executive Colin Porter said: "The group's retail performance through the Christmas trading period is testament to the strength of the Joules brand, unique product proposition and customer engagement.

'Both stores and e-commerce channels delivered good growth with the increasing awareness and popularity of the brand." Joules will announce its results for the 26-week period ended 26 Nov on 31 Jan.