Taptica, a mobile advertising platform for advertising agencies and brands, expects to report full-year adjusted EBITDA ahead of market expectations and revenue broadly in line with market expectations, demonstrating a higher-than-expected EBITDA margin.
It said it remains confident of delivering solid year-on-year EBITDA growth for 2018 in line with market expectations.
Taptica has been working closely with the Tremor Video DSP team since the acquisition in August 2017. During the fourth quarter of the year, the progress of the integration accelerated and was completed ahead of schedule. The company installed new management alongside the existing team, set targets and budgets, and established cost control measures.
Taptica also finalised the strategic plan and vision for Tremor Video DSP to be implemented over the next three years.
As a result, Tremor Video DSP performed better than anticipated, including achieving profitability during 2017 rather than in 2018 as initially expected.
Taptica also continued to expand its Tier 1 client base as well as increase its business with its existing household-name clients. The growth was driven by the significant contribution to revenues from the company's newly established international offices, primarily in the Asia-Pacific region, and, in particular, by the strong performance of Adinnovation in Japan, in which Taptica acquired a majority stake in 2017.
At 8:07am: (LON:TAP) Taptica International Ltd share price was +12.5p at 477.5p