Big Sofa wins two major contracts

Big Sofa, a fast-growing international video analytics provider to consumer brands and market research agencies, has won two significant contracts with Target Corporation, a leading US retailer, and Zurich North America, the US arm of the global insurance group.

Both customers have retained Big Sofa on a monthly subscription model, with initial terms of six and 12 months respectively (beginning 1 Jan).

Big Sofa said the board anticipated that these subscriptions would lead to material revenue contributions during 2018.

Target will leverage Big Sofa's technology and expertise on a continuous basis to analyse existing and new video content to generate detailed insight into in-store consumer behaviour and preference.

Zurich will build on its Big Sofa subscription to data-mine and analyse both existing and new customer video content to facilitate Zurich's drive to put customers at the heart of its business strategy.

Big Sofa chief executive Simon Lidington said: 'Big Sofa's status as the disruptive video analytics technology of choice for clients of Zurich's and Target's scale continues to validate our belief that video will transform the consumer insight market as the preferred medium for capturing real consumer behaviour.

'An increasing number of the largest companies in the world are choosing Big Sofa's technology for its unrivalled ability to deliver fast, high quality and cost-effective insight and consumer knowledge and these contract wins demonstrate our ability to convert relationships with these large, global organisations into high quality recurring revenue streams.'