Brave Bison clinches new deal with EFL

Brave Bison, the independent digital media and social video broadcaster, has won a two-season deal following a competitive pitch to continue its four-year relationship with the English Football League, the largest single body of professional clubs in European football.

Brave Bison said the focus of the business would continue to be the generation of revenue across a full range of digital opportunities for EFL Digital, a collective of 58 club websites from within the league.

Brave Bison said that for the first time it would also be working with the EFL on developing branded content for both existing and new EFL partners.