SuperGroup reports strong H1 trading performance

SuperGroup said its H1 has seen further good progress with a strong sales performance in all channels, particularly Wholesale.

"This converted to profitable growth after continued investment in both expanded distribution capability and in our development markets," said CEO Euan Sutherland in a statement.

"Our focused strategy continues to deliver with new product innovations building sales, a strong pipeline of new international store opportunities, both owned and via franchise relationships, and clear momentum in our e-commerce proposition.

"The next generation store concept provides a further growth opportunity for the brand.

"Having traded well through our peak trading period, the Board remains confident in delivering full year underlying profit before tax in line with analyst expectations6 and in the Group's long term growth prospects as Superdry becomes a global lifestyle brand."

The company posted H1 revenue of £334.0m, from£254.7m. Pretax profit was £12.7m, from £11.5m. Interim dividend was hiked 25.8% to 7.8p a share, from 6.2p.