Joules Christmas sales up 22.8%

Joules, the British premium lifestyle brand, reports a strong performance over the Christmas period with total retail sales up 22.8% against the comparable period a year ago.

Retail gross margin rate, over the same period, is expected to be marginally ahead of the prior year. This outcome reflects continued strong growth across both the store and e-commerce channels. Chief executive Colin Porter said: "This strong outcome over the important Christmas trading period reflects the growing awareness and strength of the Joules brand. "The success of our disciplined, multi-channel, sales strategy across this important trading period is made possible by the dedication and commitment of our team. I would like to take this opportunity to thank them all for their hard work." Joules will announce its interim results for the 26-week period ended 27 November on 31 January.