Proxama notes Beacon network expansion

Proxama announces that as part of a wider customer information trial, its beacons have been installed on a number of Chiltern Railways' Birmingham to London mainline trains.

The revenue share partnership with specialist platform developer Enable iD further extends the consumer reach of Proxama's advertising network, already we believe the largest in the UK, to Arriva UK Trains, owner of Chiltern Railways and one of the largest European transport operators.

Brands will be able to utilise the Proxama network of beacons on the trains to deliver contextual, location-based advertising to commuters travelling with Chiltern Railways with support for 'Physical Web' and in-app engagements.

This beacon network will provide brands the opportunity to reach consumers during a period of dwell whilst consumers travel between London and Birmingham making it more likely they will be receptive to targeted brand engagements.