MySale sees FY outurn slightly above market views

MySale Group said the current financial year has started well with revenue growth rates similar to the second half of last year and with substantially enhanced gross profits.

"With reference to market forecasts, at this relatively early stage we would anticipate a full-year out turn slightly above the top end of the current range of analysts' projections of $8.2m to $8.5m underlying EBITDA," said non-executive chair Iain McDonald said in an AGM statement.

"We have continued to direct more of our marketing spend in the core ANZ market towards re-engagement with lapsed or inactive customers and this has been successful in reducing Cost Per Activation (CPA).

"We will continue to invest in our data and analytics capability over the remainder of the financial year and so would expect to drive further improvements in marketing efficiency."